Find customers
A poorly set campaign doesn't warn you. She charges you.
Campaigns created, monitored and corrected before the budget goes up in smoke.
campaign spending and alerts
pages tailored to offers
enquiries and acquisition cost
The demo
The drift spotted within 48 hours, not at the end of the month.
What costs but does not bring in is cut while the budget still exists.
Illustrative simulation using sample data. The figures, reviews and positions shown are not measured customer results.
Current campaign
Monitored continuously, not once a month
Two queries have been consuming without converting for 48 hours.
- cheap roofing412 €0
- emergency roof repair388 €9
- roofer quote Brussels296 €7
- roofer training173 €0
Two queries cut, 585 € reallocated to those that are profitable.
Detected in 48 hours instead of a month. This is where the budget comes into play.
The problem
What it costs you every day.
- 01You launched ads, it cost a lot, you still don't know what worked.
- 02No one looks at campaigns between launch and invoice.
- 03Visitors arrive on your home page instead of a page that responds to their ad.
- 04People who visited without purchasing are never contacted again.
What it costs
A poorly set campaign doesn't warn you. She charges you.
Live
A request arrives. See what happens next.
Animated illustrative scenario: approvals and exceptions are defined with your team.
Slack#marketingMeanwhile, in your tools
Google Ads
6 Costly No-Converting Keywords · Cut
Meta Ads
Narrow audience · 2 visuals in test
Analytics
Form tracking reconnected
Monitored continuously, corrected before the budget leaves.
The short answer
How to avoid wasting online advertising budget?
The loss rarely comes from the amount invested, it comes from the reaction time. An agent continuously monitors campaigns, cuts audiences and keywords that cost without converting, reallocates to what works and alerts you before drift sets in.
What we install
The complete infrastructure for your workflow.
Each step is built, connected to your tools and tested on your real cases before launch.
Targeting, audiences, account structure, budgets, conversion tracking correctly connected. Half of the campaigns that “don’t work” simply measure poorly.
Several angles, several formats, available for each platform. What tires you out is automatically replaced, what works is declined.
We generate and put online a dedicated page per offer and per audience, with the form plugged into your CRM. A paid click that lands on a generic page is a paid click for nothing.
Cost per result that drifts, saturated audience, ad refused, poorly distributed budget: the anomaly is detected within the hour, the adjustment is proposed, and you validate from your email.
Unconverted visitor, abandoned cart, form started, unsigned quote: each case has its sequence, on networks and by email.
Pilot monitoring
What to monitor during the pilot
campaign spending and alerts
Scope and indicator defined before the pilot.
pages tailored to offers
Checked against authorised data and cases.
enquiries and acquisition cost
Comparison with the starting point after launch.
Orders of magnitude observed on typical deployment scenarios, given to situate the extent of the change. These are not measured customer results: yours are quantified during the audit, on your data.
An example
A training center
A monthly budget spent on two campaigns launched and then forgotten, all traffic sent to the home page, no idea of the real cost of a registration.
Illustrative process example, without measured customer results.
Your safeguards
What stays under your control.
Giving a system access affects your data and processes. These are our default safeguards.
You stay in control
We start with approval for every action. Only what you explicitly authorise, case by case, runs on its own.
Your accounts stay yours
Accounts, domains and hosting remain in your name. You can disconnect whenever you choose.
Approvals before sensitive actions
Sensitive actions use drafts and approval queues instead of direct writes.
Questions
The questions we are asked
Do you take a percentage of the advertising budget?
No. Getting paid on the budget spent encourages you to spend more, not to spend better. Our interest remains aligned with your acquisition cost.
Who decides the budgets?
You, always. The system proposes arbitrations with the reason that motivates them; budget increases go through your validation.
On which platforms?
Meta, Google, TikTok and LinkedIn depending on where your customers actually are. We will also tell you when a platform makes no sense for your business.
It rarely resolves itself. In the same area:
We look at your case before promising anything.
A call to understand what is costing you the most today, and to tell you frankly if we are the right person to talk to.